product-launch-video

product-launch-video - dispatch entry

> Confirm the route before Step 0. This skill makes a video for a product being marketed / launched / promoted. If it's really a general (non-launch) site → video (site tour / showcase, not selling a product) → /website-to-video; a topic / concept with no product → /faceless-explainer; a GitHub PR → /pr-to-video; an existing video to caption / package → /embedded-captions · /graphic-overlays. Out of scope (decline, don't fake): live / at-render-time data (every value is baked in at author time), or footage / screenshots / an avatar that doesn't exist yet (HyperFrames can't record or capture). Routed here on a vague "make a video", or unsure product-vs-topic / launch-vs-general-site? Read `/hyperframes-read-first` first.

All artifacts are written to PROJECT_DIR = videos/<project-name>/ (created in Step 0). Paths below are relative to PROJECT_DIR. You (the orchestrator) run the Bash steps and dispatch the subagents; per-phase details live in the linked guides/agents/scripts — do not expand them here. Dispatch is harness-portable: before the first subagent dispatch, read <SKILL_DIR>/../hyperframes-core/references/subagent-dispatch.md once — it maps the dispatch verbs (parallel fan-out / background / wait) to your harness's primitives; a concurrency cap below N means waves of the cap size, never fewer scenes. This file is a binding runbook, not background reading: execute the steps in order and produce every phase artifact with its designated script or agent role — do not substitute a freestyle pipeline (hand-written narration, ad-hoc TTS calls, one hand-authored composition), and do not skip a pause step because the request seems clear. A step you cannot perform → stop and report; improvising past it breaks every downstream contract.

Prerequisites (install before first run)

macOS Apple Silicon or Linux x64:

brew install python@3.11 node ffmpeg                   # On Linux, use the apt/dnf equivalent
npx hyperframes doctor                                  # One-time check that Chrome / dependencies are ready

• python@3.11 — Homebrew Python, not system `/usr/bin/python3` (PEP 668 blocks pip install otherwise); used by the MusicGen fallback
• node >= 18 + ffmpeg (audio.mjs uses ffprobe)
• Chrome downloads automatically on first npx hyperframes capture. hoist-videos.mjs (Step 7, runs only when a scene declares footage) reuses that cached Chrome; if it reports deps missing, run node <SKILL_DIR>/scripts/hoist-videos.mjs --ensure-deps once (~5s)

Optional API keys (unset -> local fallbacks; injection in Step 0.5; GEMINI_API_KEY ≡ GOOGLE_API_KEY):

Flow

Step 0.0 - Confirm the brief (one round, then build)

Before Step 0, in one message confirm only what materially shapes the launch video and you can't infer — lead with a recommended default, skip anything the user already gave: the angle / focus (the product overall, a headline feature, an offer / CTA), length (default ~30-90s; up to ~3 min), and — if /hyperframes-read-first did not already set them — aspect (default 16:9; 9:16 for vertical / social) and language. The preset is derived from brand capture, not asked. For a fully specified request, skip this and build.

Step 0 - Initialize the video project

cwd is the agent workspace root; all video artifacts go in PROJECT_DIR = videos/<project-name>/.

Naming `<project-name>`: an explicit user-given directory wins; otherwise choose a short kebab-case name like <brand>-promo (never the workspace basename or a timestamp). From a URL, derive it from the domain/page title; the name is fixed once capture/ is written.

Initialization (only when $PROJECT_DIR/hyperframes.json does not exist):

PROJECT_DIR="${LAUNCH_VIDEO_DIR:-videos/<project-name>}"
mkdir -p "$(dirname "$PROJECT_DIR")"
npx hyperframes init "$PROJECT_DIR" --non-interactive --skip-skills --example=blank

> hyperframes init drops a generic AGENTS.md / CLAUDE.md into $PROJECT_DIR; leave them in place but do not treat their generic guidance as run-time constraints — this skill is the source of truth.

Constraints (each violation breaks later phases):

• Do not run hyperframes init (or generate AGENTS.md / CLAUDE.md) in the workspace root; do not create a hyperframes/ subproject inside PROJECT_DIR.
• Every subagent dispatch context contains a PROJECT_DIR: <path> line; the subagent treats it as the project root.
• cwd discipline (master too): every Bash command runs as a (cd "$PROJECT_DIR" && ...) subshell — never bare cd "$PROJECT_DIR" && ... (persistent cwd drift makes later relative paths wrong).

Step 0.5 - API key guidance

Skip when $PROJECT_DIR/.env exists or context.log is non-empty. Otherwise detect what's configured (HeyGen TTS = $HEYGEN_API_KEY / $HYPERFRAMES_API_KEY / ~/.heygen/credentials; ElevenLabs / Gemini = their env keys), then always pause and ask — do not proceed on your own, even when a workable config is detected:

> Detected: <summary>. Cloud keys are optional — without them, unconfigured providers fall back locally (TTS -> Kokoro unless HeyGen is configured; BGM -> MusicGen). Reply with: > > - paste keys -> I will write them to $PROJECT_DIR/.env > - "go" -> proceed with what is configured now > - "skip" -> proceed with local fallbacks for anything unconfigured

Pasted keys -> Write/Edit $PROJECT_DIR/.env, one KEY=value per line (overwrite same-name keys, do not judge values). "go" / "skip" -> Step 1.

Step 1 - Capture (Phase 1)

1. Resolve SKILL_DIR and any explicit TARGET_URL from the prompt; ensure Step 0 ran.
2. Read $PROJECT_DIR/context.log if it exists and use the Resume table below to skip completed phases.
3. Classify the input (Step 1.0) to set CAPTURE and VO_MODE, then run the matching path. Both paths share the same downstream commands.

Step 1.0 - Classify the input (set CAPTURE + VO_MODE)

Voice-over question (only when the user supplied actual script prose) — ask one short line and wait:

> Should I use your script verbatim as the voice-over, or restructure it into more screen-ready scene narration? > > - Verbatim — keep the original wording; I only split scenes and pair visuals. Duration follows the script. > - Restructure — treat it as a brief and rewrite tighter narration, 1-2 sentences per scene.

VO_MODE = verbatim | restructure (default restructure); threaded to story-design in Step 2.

Resolve a capture target from the script — default to finding and crawling a site (real brand tokens beat preset fallbacks); skip only when the user opted out ("no web / text-only / no capture"). In order: (1) explicit http(s):// URL in the script → use it, announce, CAPTURE=yes; (2) clear brand/product name → WebSearch for the official site, confirm the resolved URL with the user in one line before crawling (decline / nothing credible → CAPTURE=no); (3) nothing derivable → CAPTURE=no.

> Capture + user script coexist: the crawl supplies only brand tokens + assets + visual register; the narration spine stays user_script.txt (honored via VO_MODE), never the site's own copy.

(A) Capture path (`CAPTURE=yes`):

(cd "$PROJECT_DIR" && npx hyperframes capture "<TARGET_URL>" -o ./capture)

(B) No-capture path (`CAPTURE=no`) — synthesize a minimal capture package; downstream is identical. You (master) choose the preset (no site to infer from; pick from the 19 presets per user intent, or ask one short question). The full script/brief goes into visible-text.txt; colors:[] triggers the preset-palette fallback (fill colors only if the user named brand colors):

(cd "$PROJECT_DIR" && mkdir -p capture/extracted capture/assets)
(cd "$PROJECT_DIR" && cat > capture/extracted/tokens.json <<'JSON'
{ "title": "<brand/title>", "description": "<one-line>", "colors": [], "fonts": [], "headings": [], "sections": [], "ctas": [], "svgs": [], "cssVariables": {} }
JSON
)
(cd "$PROJECT_DIR" && echo '{}' > capture/extracted/design-styles.json)
(cd "$PROJECT_DIR" && printf '%s\n' "<full user script / brief>" > capture/extracted/visible-text.txt)

> If the user already has a final narrator_scripts.json, place it in $PROJECT_DIR/; the Resume table skips story-design.

Shared downstream for both paths (Path B appends --style <chosen-preset> to build-design; Path A omits it for auto-inference):

(cd "$PROJECT_DIR" && node <SKILL_DIR>/scripts/derive-context-pack.mjs --capture ./capture)
(cd "$PROJECT_DIR" && node <SKILL_DIR>/phases/design-system/scripts/build-design.mjs ./design-system --no-emit)   # Path B: append --style <chosen-preset>

Validation (stop and report if anything is missing; if capture/BLOCKED.md exists, the site blocked the crawl — follow the instructions inside it):

[ -s "$PROJECT_DIR/capture/extracted/tokens.json" ] && \
[ -s "$PROJECT_DIR/capture/extracted/design-styles.json" ] && \
[ -s "$PROJECT_DIR/capture/context_pack.md" ] && \
[ -s "$PROJECT_DIR/design-system/inference.json" ] && \
[ -d "$PROJECT_DIR/capture/assets" ] && echo ok || echo missing

Step 1b + Step 2 - design-system ∥ story-design (parallel fork)

Both subagents depend only on Step 1 artifacts and do not read each other's output — after capture validates, start them in parallel (two concurrent background dispatches, per the dispatch adapter); do not serialize:

• design-system: prompt = full agents/design-system.md + ## Dispatch context with SKILL_DIR / PROJECT_DIR / Target URL + the full text of design-system/inference.json inlined via cat (~2-4 KB, saves the subagent one Read).
• story-design: prompt = full agents/story-design.md + ## Dispatch context:

  SKILL_DIR: <absolute path>
  PROJECT_DIR: <video project root>
  Schema validator: <SKILL_DIR>/scripts/validate-narrator.mjs
  Design DNA: ./design-system/inference.json   # read site_dna once to set the narrative register
  Provided script: ./user_script.txt   # ONLY when the user supplied a script; omit the line otherwise
  Voice-over mode: <verbatim | restructure>   # pair with Provided script; omit otherwise
  Script style: Keep each scene's script concise - 1-2 sentences, no more than 20 words   # suspended in verbatim mode (length follows the script)
  Orientation: <landscape | portrait | square>   # from the user's aspect (16:9→landscape, 9:16→portrait, 1:1→square; default landscape). Echoed verbatim into narrator_scripts.orientation → sets the canvas for the whole pipeline

Step 3 - Audio (Phase 2.5)

After story-design returns (narrator_scripts.json exists) — audio does not wait for design-system:

(cd "$PROJECT_DIR" && node <SKILL_DIR>/scripts/audio.mjs \
  --narrator-scripts ./narrator_scripts.json \
  --hyperframes . \
  --out ./audio_meta.json \
  --lyria-recipe <SKILL_DIR>/phases/audio/lyria-recipe.py)

BGM runs detached in the background when available ($GOOGLE_API_KEY → Lyria cloud; else installed transformers torch soundfile numpy → local MusicGen, first run ~300 MB) and is silently skipped otherwise; all flags (--voice / --provider / --no-bgm / ...) are documented at the top of audio.mjs.

• exit 0 -> voice + transcribe complete (BGM may still be running; audio_meta.json records bgm_log / bgm_pid), continue.
• exit 1 -> zero scenes produced voice; report and stop.

Step 4 - Visual design (Phase 3)

Join point: design-system/chunks/index.json + narrator_scripts.json + audio_meta.json all exist. Build one dispatch packet (the subagent reads it once, zero extra Reads):

# Dispatch packets live in $PROJECT_DIR/.dispatch/ (transient; safe to delete after the run).
# NEVER use a fixed /tmp path: it persists across runs/projects, so a failed write silently
# reuses another project's stale packet and contaminates every worker.
mkdir -p "$PROJECT_DIR/.dispatch"
DP="$PROJECT_DIR/.dispatch/vd-dispatch.txt"
{
  # Section order is deliberate: contracts first, static references middle, work items last
  echo "## Design chunks"
  (cd "$PROJECT_DIR" && cat design-system/chunks/index.json \
    design-system/chunks/composition-hints.md design-system/chunks/voice.md \
    design-system/chunks/tokens.css design-system/chunks/easings.js 2>/dev/null)
  echo "## Effects catalog";  cat <SKILL_DIR>/phases/visual-design/effects-catalog.md
  echo "## Blueprints index"; cat <SKILL_DIR>/phases/visual-design/blueprints-index.md
  echo "## Design rules";     cat <SKILL_DIR>/phases/visual-design/rules/{typography,color-system,composition,motion-language}.md
  echo "## SFX library";      cat <SKILL_DIR>/assets/sfx/manifest.json
  echo "## Narrator scripts"; (cd "$PROJECT_DIR" && cat narrator_scripts.json)
  echo "## Audio meta";       (cd "$PROJECT_DIR" && cat audio_meta.json 2>/dev/null)   # optional; overrides Duration on >10% drift
} > "$DP"
# Guard: a partially-failed build must fail LOUDLY here, not downstream in the subagent
grep -q '^## Narrator scripts' "$DP" || { echo "FATAL: vd-dispatch.txt incomplete — rebuild before dispatching"; }

# Captions planning hint for the Captions: dispatch line below
(cd "$PROJECT_DIR" && node -e 'try{const m=require("./audio_meta.json");process.stdout.write(Object.values(m.scenes||{}).some(s=>s.wordsPath)?"enabled":"disabled")}catch{process.stdout.write("enabled")}')

Dispatch the subagent: prompt = full agents/visual-design.md + ## Dispatch context (copy verbatim, do not digest):

SKILL_DIR: <absolute path>
PROJECT_DIR: <video project root>
Schema validator: <SKILL_DIR>/scripts/validate-section.mjs
Canvas: <width>×<height>   # 1920×1080 default; 1080×1920 portrait / 1080×1080 square when narrator_scripts.orientation says so
Captions: <enabled | disabled>   # the node -e hint above; enabled => plan keeps key content in the upper ~83%
Dispatch packet: <PROJECT_DIR>/.dispatch/vd-dispatch.txt

The Captions: line is an optimistic hint; the authoritative gate is group_spec.captions_enabled from Step 5 prep (mismatch is safe — Step 6/7 keep-out always follows group_spec).

Step 5 - prep (deterministic, NO subagent)

After section_plan.md exists:

(cd "$PROJECT_DIR" && node <SKILL_DIR>/scripts/prep.mjs \
  --section-plan ./section_plan.md \
  --narrator-scripts ./narrator_scripts.json \
  $( [ -f audio_meta.json ] && echo "--audio-meta ./audio_meta.json" ) \
  --rules-dir <SKILL_DIR>/../hyperframes-animation/rules \
  --capture ./capture \
  --design-system ./design-system \
  --hyperframes . \
  --sfx-lib <SKILL_DIR>/assets/sfx \
  --out ./group_spec.json)

• exit 0 -> append the stdout summary to $PROJECT_DIR/context.log.
• exit 1 -> stderr names the failing scene + anchor; re-dispatch visual-design (Step 4) with the error passed through.

Step 5.5 + Step 6 - Captions